Insights on the Rising of Household Green Cleaning Products Market

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Numbers have shown that the eco-friendly multi purpose cleaning products market — such a hot topic when it comes to strong global trends — is on the rise.

According to Research and Markets’ report, the industry is expected to grow at a Compound Annual Growth Rate (CAGR) of 6.50%, going from USD 17.90 billion in 2017 to USD 27.83 billion by the end of 2024.

There are a few factors that support that; the increasing globalization and awareness about the use of sustainable products is one of them, side by side with the growing efforts to make residential and commercial surfaces hygienic and infection-free.

In spite of the challenges that may appear on the horizon — especially because of the pressure to keep the low prices –, it is possible to list a great deal of opportunities, such as product innovation and packaging, brand development and competitive advertising.