Threads: More About Its Climb and (Potential) Crash

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Amidst the ongoing influx of tech industry advancements, one has recently garnered special attention. Meta, Facebook parent company, has launched a new app to its portfolio — you’ve probably heard about Threads or or may have even become a part of its community, considering the impressive numbers it has been showcasing since its launch.

In the first five days alone, this platform, which directly competes with Twitter, has reached 100 million users, surpassing all previous growth records, including ChatGPT. Meta continues to invest in improvements and updates to attract more users and establish Threads as one of the leading communication networks in the world. But how realistic is this scenario?

After the boom in the initial week, the numbers are already indicating a decline in new account registrations, as well as user engagement on the platform, measured by interactions and average online time. In an interview with CNBC, Anthony Bartolacci, managing director at Sensor Tower, commented that “despite the hoopla during its launch”, these early returns signal a challenging road ahead.

“The backing of Meta and the integration with Instagram likely gives Threads a much higher flood than other services, but it will need a more compelling value proposition than simply ‘Twitter, but without Elon Musk’”, Bartolacci said. Indeed, history has shown us that impressive launches don’t always translate into successful trajectories. Only time will tell the kind of impact Threads will make.